Digital Marketing

Marketing & Sales

Objectives:

- Utilize advanced advertising techniques on popular social media platforms
- Setup conversion tracking on social media and Google AdWords
- Use advanced advertising features in Google Paid Search
- Recognize and use advanced SEO techniques to rank on top positions
- Understand CRO to improve conversions
- Employ powerful display retargeting techniques using AdRoll
- Understand and utilize the power of influencers’ marketing and affiliate marketing

Outline:

Module 1: The pillars of Conversion Rate Optimization (CRO)
Module 2: Conversion tracking on Google Analytics and AdWords
Module 3: Advanced Search Engine Marketing (SEM)
Module 4: Advanced social media advertising techniques
Module 5: Advanced display and retargeting techniques
Module 6: Advanced Search Engine Optimization (SEO) techniques
Module 7: Advanced display and retargeting techniques
Module 8: Influencers and affiliate marketing

Methodology:

The course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation