Business Development Techniques

Marketing & Sales

Objectives:

- Define the main functions and best practices in Business Development (BD)
- Recognize the importance of re-defining business processes to match the ever changing market and customer requirements
- Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
- Design and use financial ratios and Key Performance Indicators (KPIs) to measure their operations' effectiveness
- Use leadership, negotiation and power proposals to leverage their business and lead the key account team

Outline:

Module 1: Business development: overview and best practices
Module 2: The strategic brand management process
Module 3: Re-defining your processes for breakthrough results
Module 4: Effective negotiation skills
Module 5: Building and leading the business development team
Module 6: Writing business proposals that sell

Methodology:

The course involves a variety of case studies and exercises to develop the right skills needed to become a successful business development professional. Group presentations and self assessment tools are also available for the same purpose